Mickey Mouse and Dwight Howard: The New Jordan/Pippen?
Is Mickey Mouse the secret sixth man that the Magic have been looking for? Will his special Disney pixie dust help propel the team over the hump? Probably. Not. However, having Disney as a partner of the Magic franchise is definitely a wise move. As much as all of us Central Floridians want to claim that we are so much more than “Mouse Town”, the reality is that Disney dominates. The Magic recently announced a multi-year agreement making Disney Parks a “Champions of the Community” sponsor for the franchise and Amway Center. While Mickey and Dwight may not be the new Jordan and Pippen, they are at a minimum a better pair than the Boston Celtics Shrek and Donkey.
“We are honored to have the global brand of Disney, which has been such a fixture of this community for nearly 40 years, join us as a ‘Champions of the Community’ sponsor,” said Orlando Magic President Alex Martins. “As a long-standing member of the Central Florida community, Disney has established a great legacy that we hope to build upon at the Amway Center. We look forward to working together to make continued impact on our Central Florida community for one common purpose… becoming champions both on and off the court.”
Through the new agreement, the Orlando Magic and Disney Parks will seek opportunities to work together on outreach initiatives that benefit the community. The agreement also makes Disney Parks the presenting sponsor of the Amway Center atrium, gives Disney and the Orlando Magic the opportunity to develop and sell co-branded merchandise and provides the foundation for a variety of other marketing and community opportunities.
“As you would expect, Disney believes in Magic,” said Ken Potrock, senior vice president of Disney Sports Enterprises. “This agreement is a natural extension of Disney’s ongoing support for the downtown venues and serves as another example of our company’s efforts to further enhance the quality of life and make dreams come true across our region.”
Disney Parks joins GEICO, PepsiCo, AirTran Airways and Harris Corporation as “Champions of the Community”.